Search Engine Optimization (SEO) is an internet based practice which has as its objective the generating of traffic and driving of same to a website. This is done by getting a higher ranking on the search results. SEO can be done using either or both of two methods; Search Engine Marketing (this entails the use of paid advertisements) and Organic means (this is free). While the former necessitates financial commitments, the latter does not but then demands adequate knowledge of the page ranking algorithm use by the search engines. Since the precise algorithm is constantly changing and also a closely kept secret, adequate knowledge is sufficient to produce the necessary results.

There are some techniques that can be used in carrying out SEO activities. These techniques generally do not require the spending of money but then, they are quite effective in getting the right amount of search engine attention that will draw the traffic. The following are some of such techniques.

1. Article Writing & Submission: You can write articles on topics that are very relevant to the purpose of your website and then have then submitted to various article directories. These directories generally do not charge money to accept articles and there are hundreds of them on the internet. Additionally, you get to leave links in the article as well as the resource box. These links are very useful in getting backlinks to your site. One other important thing about submitting to directories is that blogs and other sites usually publish articles from directories complete with the links. This provides you with great link value.

2. Blog Commenting: This is another effective means of getting your name and link in the right places. You just have to look for blogs or other forums that are in your niche and respond to posts as well as comment. This will afford you the opportunity to leave a link to your site after your comment. Avoid spamming blogs and forums with robots or the results will be counterproductive.

3. Submitting Press Releases: There are a number of PR sites on the internet these days that accept press releases. Some charge a nominal fee but it is all worth it. You will be able to write about your company or about the product/service you are promoting. It is important that you make sure that the content of the press release is newsworthy. This might get it syndicated thus increasing your chances of getting more visibility.

4. Social Media Activities: The popularity of the social media these days makes it a hot opportunity for SEO activities. It however demands a lot of work as even the social media is getting a lot of spam these days.

5. Directories Submission: The internet contains a lot of directories to which you can submit your website. This will assist in your link building. It is important though, that you submit your URL to the appropriate category.

Robert H. Mitchell has more than 20 years of diverse marketing, communications, brand management and creative direction experience. He can be found on the web at http://www.marketpain.com a marketing blog that focuses on tips and tricks to make marketing your small business less of a pain. For even more marketing resources, follow him on twitter at http://www.twitter.com/marketpain. Article Source: http://EzineArticles.com/?expert=Robert_H_Mitchell