Well… ’secret’. There really aren’t many secrets to AdSense, just common sense and testing. There are plenty of places out there that spit out how to make more money with AdSense. Most just say ‘use more ad blocks!’ or ‘go with the adlinks!’, well, I’m here to diffuse all of that non-sense and give some real, hard-core advice.

Blend ads

Can lower ecpm if blended too well, otherwise will increase CTR and eCPM. What do I mean by blend the ads? Try using the same link color as the title and possible the URL. However, don’t change everything around it to look like Google ads — many sites get in trouble with this. You see some sites which have a sidebar, Google adlinks at the top then below it regular links with exactly the same font-size, font-family, etc. That is a huge mistake. Just use the same colors. We want to increase awareness, but we still want the visitors to realize they are ads and leaving the site.

Use complimentary colors

Yeah, it isn’t entirely blending the ads, but it makes the ads show out just enough to show visitors they are ads, but since they are complimentary they don’t look horrible. For some sites this will work better than total blending.

 

 

Medium and large rectangles work great

The 300×250 is my favorite. Why? It shows videos, image ads, CPM ads and of course, regular contextual ads. Not only this, I can easily embed them into articles. It looks great along side articles I don’t have pictures for and will target much better than those on the side of the page.

Turn on image ads

From experience image ads have a higher eCPM. Although the CTR is lower, that doesn’t matter in the end.

A page that reviews something will give more eCPM

Why? Because people who read reviews are people looking to buy. Of course, in most cases people who write reviews are in a better situation if they use affiliates instead.

Too many ads will lower eCPM

There are only so many high paying ads and the highest show at the top of the HTML. And not only that, you will lose visitors because of too many ads (I’m talking, more ads than content) and will lose a ton of money in the end. Just play it safe, place a few AdSense ads per page.